WP Pure Perfection 4/7 57g

Wella Pure Perfection Permanent Hair Color

NEW PURE PERFECTION

CLINICALLY PROVEN TO REDUCE SIGNS OF DAMAGE with Supercharged Metal Purifier

WHY YOU'LL LOVE IT

• Permanent hair color with up to 100% gray coverage.
• Super Charged Metal Purifier Technology helps reduce signs of damage and delivers predictable color results.
• Neutral-base shade palette creates pure, true-to-tone color results with natural-looking dimension.
• Clinically proven to leave hair looking +55% shinier, +45% smoother, and +42% more nourished.*
• 0% ammonia, fragrance, mineral oil, silicones, or PPD/PTD.**

WHY IT MATTERS FOR YOUR BUSINESS
With a growing demand for gentle solutions and proven performance, Pure Perfection is the perfect choice for many different clients:

• Ingredient-conscious clients seeking a more mindful color experience.
• Guests who prefer an ammonia-free service with no strong color odor.
• Clients looking for a comfortable scalp experience.
• Gray coverage clients who want natural-looking, dimensional results without sacrificing performance.
• Stylists seeking pure tonal deposit and reliable, predictable color outcomes.