Wella

Wella ColorCharm Permanent Liquid Hair Color 4A/Medium Ash Brown, 42mL

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Wella Color Charm Permanent Hair Color gives vibrant, long lasting and fade resistant results. While offering a beautiful shine, this product also conditions it to make sure the color pigments penetrate the hair. Its gentle floral scent transform this process into a more pleasurable experience.

Features:
  • Works on even the most resistant hair, and offers excellent gray coverage.
  • 4A Color provides 'Medium Ash Brown' colour results.
  • Comes in liquid form for quick and easy bottle applications. To be used with ColorCharm 20 Volume Cream Developer.

How to use: mix ColorCharm with Wella 20 Volume Cream Developer at 1:2 ratio.

  • Lightening on first time color-treated hair:
    1. Apply color to lengths and ends, starting 1-inch away from the scalp.
    2. Let sit for 15 minutes.
    3. Apply the rest of the mixture to untreated hair at the scalp area.
    4. Develop for an additional 15-30 minutes or until color is even.
  • Same Depth or Darker on first time color-treated hair:
    1. Apply color from scalp to ends.
    2. Gently comb the hair using a wide-tooth comb.
    3. Develop 30-45 minutes depending on gray coverage.
  • Re-growth application:
    1. Apply color to re-growth area.
    2. Develop 30-45 minutes depending on gray coverage.
SKU: WECC237Z ISBN: 070018105561
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